Portrait of Sam Allcock
Person

Sam Allcock

Entrepreneur and digital marketer. Founder of Custard and PR Fire.
Digital PRSearch marketing Press release distributionDomain assets Agency building

Sam Allcock is a British company director with twelve appointments across two officer records on the UK register, including Custard Online Marketing Limited, which he co-founded in 2007 and exited in 2018, and Domain Farm Ltd. He founded the press release service PR Fire and the digital PR firm Digital24, and writes under his own byline for HuffPost UK, Campaign Middle East and MarketingProfs. In June 2026 he commissioned the World Cup Reputation Index, covered across South Africa, Ghana, Australia and the United Kingdom.

The record

Every line carries its source
Full nameSamuel Neil Allcock Companies House
BornMarch 1978 Companies House
NationalityBritish Companies House
Occupation Entrepreneur, digital marketer IOL, and seven more
Directorships Ten UK appointments, including Custard Online Marketing Limited (06437103) Companies House
Founder, PR FirePress release distribution HuffPost UK, 2017
Founder, Digital24Digital PR Campaign ME
Writes for HuffPost UK, Campaign Middle East, MarketingProfs Author pages

Organisations

Founded and held

Custard Online Marketing Limited

Advertising agency, company 06437103. He was appointed a director on 26 November 2007, the day the company was incorporated, which makes him a founding director on the register rather than by assertion.

He held control through Webain Limited, in which he owned 75 per cent or more of the shares and voting rights. That control ceased on 31 October 2018 and passed to another shareholder, the same day he resigned from the board. The company continues to trade.

self declared A million pound turnover and more than fifty staff. The register records the ownership and the dates, not the trading figures.

PSC register

PR Fire

Press release distribution on a pay as you go model. HuffPost UK described him as its founder in 2017.

self declared Founded 2008, based in Hale, Cheshire, exited 2024. Dates appear only on his own profiles.

HuffPost UK

Digital24

Digital PR. Campaign Middle East published him under his own byline as founder of Digital24.

Campaign ME

Domain Farm Ltd

Company 13544286, incorporated 2 August 2021. Current directorship, recorded on a second officer record at Companies House. Ascribed trades through it.

Companies House

Social profiles

Owned accounts
Unconfirmed accounts are deliberately left off. Three Instagram accounts and a Facebook account carry this name in search and we have not confirmed which are yours. They stay out until you say. A profile claimed wrongly is worse than one missing, because it teaches the machines the wrong person.

Coverage

Independent articles naming him
All from one campaign, the World Cup Reputation Index, June 2026. He is named in twelve of the thirteen articles we could read, consistently as “British entrepreneur and lifelong football fan Sam Allcock”, and quoted directly in two. Four more sit behind a News Corp Australia paywall and carry the same text.
Counted honestly, this is fewer sources than it looks. Four South African regionals run one identical article, and six Australian titles run another. Real domains and real editorial decisions, but the independent originals number about five, not eighteen. We would rather say so than count mastheads.

Published work

Written by him
These are bylines, not coverage. A piece you wrote is a strong authorship signal and it belongs here. It is not an independent source about you, so it does not do the job a citation does. That distinction is the reason the two are listed apart.

Record status

Checked against live search, 14 August 2026
✓Knowledge panelpresent, UK and US
✓Panel claimedofficial representative
✓Panel imagepresent
✓Panel profiles rowLinkedIn, X
✓Panel imagesfrom samallcock.com
✓Canonical pagethis page
✓schema.org Personembedded below
✓Open wiki listingWikitia
✓Portrait, self hosted512px
×Wikidata itemnot created
×Freely licensed portraitnone on Commons
✓Independent coverage12 articles naming him
×Coverage tied to the entitynot linked anywhere
Owner confirmed, not scraped. This panel is claimed and verified by its subject, who can see the whole of it. A third party SERP tool sees only part of a claimed panel, so anything it fails to return is unobserved rather than absent. The two entries below that are marked missing are missing because they genuinely do not exist anywhere, not because a scraper could not find them.